Sao Paulo

São Paulo officially became a city in 1711. In the 19th century, it experienced a flourishing economic prosperity, brought about through coffee exports, which were shipped abroad from the port of the neighboring city of Santos. After the abolition of slavery in 1888, waves of immigrants from Portugal, Italy, Spain and other European countries emigrated to São Paulo in order to "bleach the race," as Luso-Brazilian authorities feared Brazil's black population would grow far more than the other society's groups. Many of them were granted lands as incentives to immigrate and some worked in an indentured fashion at the enormous coffee plantations established in the State. Newcomers and their descendants ended up "making the America," as they said in Italian and Portuguese and some of Brazil's greatest entrepreneurs have Italian, Portuguese, and German last names: Mattarazzo, Diniz, and Mueller.

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- São Paulo is the business center of the Mercosur economy. Acclaimed as a city of business tourism, attracting today's biggest and most important international events, be they in the economic, cultural, scientific or sporting area. It holds more than 200 events per day, offering more than 250 thousand square meters of space in pavilions and areas for congresses and fairs.